Igama elithi "Slow Fashion" lacetywa okokuqala nguKate Fletcher ngo-2007 kwaye lifumene ingqalelo engakumbi kwiminyaka yakutshanje.Njengenxalenye ye "anti-consumerism", "ifashoni ecothayo" ibe sisicwangciso sokuthengisa esisetyenziswa ziimpawu ezininzi zempahla ukujongana nexabiso lesiphakamiso se "fashion anti-fast".Ichaza ngokutsha unxulumano phakathi kwemisebenzi yemveliso kunye nabantu, okusingqongileyo kunye nezilwanyana.Ngokuchasene nendlela yeFashion Fashion, imfashini ecothayo ibandakanya ukusetyenziswa kweengcibi zendawo kunye nezixhobo ezihambelana ne-eco-friendly, ngenjongo yokugcina ubugcisa (ukunyamekela komntu) kunye nendalo yendalo ukuze ibonelele ngexabiso kubo bobabini abathengi kunye nabavelisi.
Ngokwengxelo yophando yowama-2020 ekhutshwe ngokudibeneyo yi-BCG, iSustainable Apparel Coalition kunye neHigg Co, kwakudala ngaphambi kobhubhane, "izicwangciso zozinzo kunye nokuzibophelela kuye kwaba yinxalenye enkulu yempahla, yezihlangu kunye nemizi-mveliso yelaphu kubunewunewu, imidlalo, ifashoni ekhawulezayo kunye nokukhawuleza. izaphulelo.Isiqhelo kumacandelo afana nokuthengisa”.Iinzame zokuzinza koShishino zibonakaliswa kwimiba yokusingqongileyo nakwintlalontle, "kubandakanywa amanzi, ikhabhoni, ukusetyenziswa kweekhemikhali, ukufunwa okunoxanduva, ukusetyenziswa kwezinto ezikrwada kunye nokulahlwa kwayo, kunye nempilo yabasebenzi, ukhuseleko, intlalontle kunye nembuyekezo".
Ingxaki ye-Covid-19 iye yenze nzulu ngakumbi ulwazi losetyenziso oluzinzileyo phakathi kwabathengi baseYurophu, inika ithuba leemveliso zefashoni "ukuqinisekisa" isindululo sexabiso sazo sophuhliso oluzinzileyo.Ngokophando olwenziwa nguMcKinsey ngo-Epreli ka-2020, i-57% yabaphenduli bathi benze utshintsho olubalulekileyo kwindlela yabo yokuphila ukunciphisa ifuthe labo lokusingqongileyo;ngaphezu kwama-60% bathi bazakwenza iinzame zokuphinda basebenzise kwakhona kwaye bathenge iimveliso ezipakishwe ngendlela ehambelana nokusingqongileyo;I-75% ikholelwa ukuba i-brand ethembekileyo yinto ebalulekileyo yokuthenga - kubaluleke kakhulu kumashishini ukwakha ukuthembana kunye nokungafihli kubathengi.
Ixesha lokuposa: Aug-29-2022