Ngo-2024, urhwebo lwempahla lwehlabathi lujongene noluhlu lwamathuba kunye nemiceli mngeni ephenjelelwa yimeko yoqoqosho lwehlabathi, iintsingiselo zemarike, ukuqhubela phambili kobuchwepheshe, kunye neenguqu kwezentlalo nezenkcubeko. Nanga amanye amathuba angundoqo kunye nemingeni:
### Amathuba
1.Ukukhula kweMarike yeHlabathi:
Njengoko uqoqosho lwehlabathi luphucuka kwaye umgangatho ophakathi usanda, ngakumbi e-Asia naseLatin America, imfuno yempahla iyaqhubeka nokunyuka.
Ukwanda kokuthengwa kwe-intanethi kunye ne-e-commerce enqumla imida iququzelela ukwanda kwiimarike zamazwe ngamazwe.
2.Inguqu yeDijithali:
Uhlalutyo lwedatha kunye nobuchwepheshe bobukrelekrele bokwenziwa buvumela uqikelelo lwentengiso oluchaneke ngakumbi kunye nohlalutyo lokuziphatha kwabathengi, ukunceda amashishini arhweba ukuba enze ngcono ukubonelela kunye neendlela zokuthengisa.
Ukunyuka kwamaqonga e-e-commerce kunye neendaba zoluntu zibonelela ngeendlela ezininzi zokunyuswa kwe-brand kunye nokungena kwimarike.
3.Uzinzo kunye neeMpawu zokusiNgqongileyo:
Ukonyusa ujoliso lwabathengi kuzinzo kunye ne-eco-friendly fashion drives imfuno yamakhonkco obonelelo oluluhlaza kunye nezixhobo ezizinzileyo.
Ngokuqhubela phambili izenzo ezizinzileyo kunye nokungafihli, iinkampani zinokuphucula imbonakalo yebrendi kunye nokhuphiswano lwentengiso.
4.Ukwenza uBukho kunye noKwakho:
Abathengi banomdla ngakumbi kwiimveliso ezenzelwe wena kunye nezenzelwe wena, zibonelela ngamashishini orhwebo ngamathuba okhuphiswano olwahlukileyo.
Inkqubela phambili kubuchwephesha bokwenza ngokwezifiso, njengokuprinta kwe-3D kunye nokuveliswa ngobuchule, nako kunciphisa iindleko zemveliso yeebhetshi ezincinci.
### Imingeni
1.Ukungazinzi kwekhonkco lonikezelo:
Ukuntsonkotha kunye nokungazinzi kothungelwano lwehlabathi jikelele (njengokuguquguquka kwexabiso lempahla ekrwada kunye nokulibaziseka kokuthunyelwa kwenqanawa) kubangela imingeni kumashishini orhwebo.
Iinkampani kufuneka zilawule imingcipheko yokuphazamiseka kwekhonkco lonikezelo kunye nokwandisa ulawulo lwesixokelelwano sobonelelo kunye nezicwangciso zokwahluka.
2.Utshintsho kuMgaqo-nkqubo woRhwebo lwaMazwe ngaMazwe:
Utshintsho kwimigaqo-nkqubo yorhwebo kunye neerhafu kumazwe ahlukeneyo (afana nemigaqo-nkqubo yokhuselo kunye nemiqobo yorhwebo) inokuchaphazela iindleko zokuthumela ngaphandle kunye nokufikelela kwimarike.
Amashishini kufuneka abeke iliso elibukhali kumgaqo-nkqubo worhwebo wamazwe ngamazwe kwaye aphuhlise iindlela zokusabela eziguquguqukayo.
3.Ukhuphiswano lweMarike olwandisiweyo:
Ngokunyuka kokhuphiswano lweemarike zehlabathi kunye nokukhula kweemarike ezikhulayo kunye neempawu zasekhaya, amashishini orhwebo kufuneka aqhubeke evelisa izinto ezintsha kwaye ekhulisa ukhuphiswano lwawo.
Iimfazwe zamaxabiso kunye nokhuphiswano lwamaxabiso aphantsi nazo zibeka uxinzelelo kwimida yengeniso.
4.Ukutshintsha iNdlela yoMthengi:
Abathengi banemfuno ephezulu yomgangatho wemveliso, isidima sohlobo, kunye namava okuthenga, afuna ukuba amashishini orhwebo aqhelane ngokukhawuleza.
Iimfuno ze-e-commerce kunye ne-social media marketing nazo ziyenyuka, zifuna ukuphuculwa okuqhubekayo kweentengiso ze-intanethi kunye nezicwangciso zenkonzo yabathengi.
5. Ukungaqiniseki kwezoQoqosho nezePolitiko:
Ukungaqiniseki kwezoqoqosho kwihlabathi (okufana nokuhla koqoqosho kunye nokuhla kwamandla emali) kunye nobungozi bezopolitiko (obufana noxinzelelo lwelizwe) lunokuba nefuthe kurhwebo lwamazwe ngamazwe.
Iinkampani kufuneka ziphuhlise izicwangciso zokulawula umngcipheko kwaye zandise ubuntununtunu kunye nokusabela kwiinguqu zemarike.
Ekuphambeni la mathuba kunye nemiceli mngeni, isitshixo sempumelelo silele ekuguquguqukeni, ekuqaliseni izinto ezintsha, kunye nokwazisa okubukhali kweentsingiselo zemarike. Amashishini orhwebo kufuneka athathele ingqalelo imiba eyahlukeneyo ngokupheleleyo, aphuhlise amaqhinga asebenzayo, kwaye agcine umda okhuphisanayo ukuze azuze ukukhula okuzinzileyo.
Ixesha lokuposa: Aug-27-2024